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How to Get Private Funding to Scale Your Business
There comes a point in almost every growing business when opportunity starts moving faster than cash flow. You know the demand is there. You know…
Built for female founders.
Written from experience.
I'm Sarah Bundy — entrepreneur, one of Canada's Top 100 Female Entrepreneurs, and co-founder of Athena Collective. I write and speak for female founders, SMB owners, and operators at every stage of the journey. The honest version. Not the polished one.
— Chad Waite, Avantlink“She has the unique ability to identify advantageous— but less-than-obvious— opportunities for sustainable business growth, which is a rare gift indeed. I've had the pleasure of working with Sarah on many occasions and witnessed first hand both her strive for mastery of all things digital marketing and her tenacity as a businesswoman.”
Recent Blogs
She Prevails
3C²™: The Confidence, Competence and Capacity Gap Holding Women in Business Back, and How We’re Fixing It
It was never about empowerment. Women don’t have a power problem. We have a 3C problem. I’m a five-time founder. I’ve built, scaled and exited…
Building & Scaling
Standing Out in a Competitive Market Starts with Smarter Partnerships
Standing out has never been harder. The brands gaining an edge aren’t chasing every channel — they’re building smarter ecosystems of partnerships, AI tools, and publisher relationships that reach customers wherever they are discovering products.
Building & Scaling
Stop Bankrolling Your Business With Your Own Money: What TD Women in Enterprise Taught Us
Athena Collective hosted The Open Desk: Banking + Finance Q&A, a live conversation for our community with two guests from TD Women in Enterprise: Nelofar…
ADHD Founder
The ADHD Founder Brain: Why the Traits That Made Me a Terrible Student Made Me a Successful Entrepreneur
Can ADHD actually be an advantage in entrepreneurship? For me, yes — but not in the tidy, Instagram-caption way people mean. The same brain that…
Building & Scaling
The Old Rules of Performance Marketing Are Dead. Here’s What to Do Instead.
I’ve been in affiliate and performance marketing for over two decades. I’ve watched the channel evolve from coupon codes and last-click attribution to one of…