Affiliate Management
Hottest Content Marketing Event of the Year: Content Marketing World 2014
I loved this article Jules Babcock wrote about Content Marketing World as we get closer to the event coming in September of this year. It’s…
Industry Insights
Industry Insights
How to Master Consumer Engagement – Webinar with Laura Patterson
I recently did a webinar with consumer engagement expert, Laura Patterson, of Vision Edge Marketing, a company that improves and proves the value of marketing…
Industry Insights
The Best of 2012: A Year In Review
With 2013 only a day away I spent some time thinking about the last year and all the incredible things we’ve seen and done. I…
Industry Insights
Exclusive Interview: Tricia Meyer Comments Black Friday / Cyber Monday Results
With some of the hottest sales days of the year just passing us and
Industry Insights
Attribution Today: What Advertisers Need to Know
Studying 11 different advertisers in the retail sector, here are some common “how to” best practices around attribution tracking strategy and execution: Approaches: What’s included…
Industry Insights
How To Remove the Reliance on Incentive Sites
Of the 9 Billion pound per year affiliate marketing industry in the UK: The difference come from: So how do we remove the reliance on…
Industry Insights
What is The Future of Wearable Technology?
You may already have heard the term “wearable technology” already, if not, prepare for the torrent. It’s on the verge of becoming an integral part…
Industry Insights
Facebook Mobile User Acquisition Best Practices
Attending the HasOffers Postback event – the following post is a summary of my main takeaways. On this panel were Steven Yarger of Trulia, Sambou…
Industry Insights
Mobile Ad Network Evolution
At the HasOffers Postback event held in Seattle this week, Fred Shu of Manage.com, Paul Cushman of Drawbridge, Hanno Fichtner of Applift, Paul Longhenry of…
Industry Insights
How Will Layar’s Interactive Print Influence the Future of Internet Marketing?
The days of seeing a product in a magazine and then finding it in a store or online later to purchase it are over. Today’s…