Industry Insights
Q&A with Affiliate Fraud Monitoring Solution: Brandverity
In my quest to help better the name of the affiliate marketing industry (#FBAME), I decided to interview certain people who work to make a…
Industry Insights
Affiliate Management
E-commerce Affiliate Marketing for Merchants 101 – OMS12
I have the great honor of leading this year’s first Affiliate Marketing Workshop at the Online Marketing Summit being held in San Diego from February…
Industry Insights
The Importance of Properly Planning your Brand
Yes, planning. We’ve heard it a million times. “If you fail to plan, plan on on failing”. It sounds cliche but the point is, it’s…
Industry Insights
7 Free Affiliate Recruitment Strategies That Work
I’m often asked what my top affiliate recruitment strategies are by new merchants coming into the affiliate marketing space. Depending on their budget, there are…
Industry Insights
5 Myths About Your Affiliates
There are several misconceptions that merchants have about their affiliates and their affiliate marketing programs. Here are 5 common myths I’ve come across over the…