5 Ways to Avoid Shopping Cart Abandonment
With the Holiday Season quickly approaching, performance marketers are already getting ready for a busy next few months….
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17 Reasons Internet Marketing Is In Trouble
I can’t tell you how often I hear how shady, scummy, and overall filled with unethical, sleazy people…
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Shareist Changing the Way Bloggers Profit
As an affiliate manager or merchant it’s important to be aware of different tools available to affiliates in…
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Understanding Attribution 101
The conversation about who to attribute which sale to in the online world is an ongoing one. It’s…
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Basic PPC Best Practices for Affiliates
One of my colleagues and I got into a discussion about PPC basics for affiliates and affiliate managers…
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LinkShare UK Closed for Security Alert – New Address
I had to laugh – talk about timing. I got an email this morning from Linkshare UK that…
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Kony2012 Campaign Changing History?
If you haven’t heard of Joseph Kony, you will extremely soon. On April 20th an underground army of…
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Essential “Need to Knows” for Affiliate Coupon Management
Earlier this month I had the opportunity to listen to Todd Crawford speak about coupon affiliate management at…
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Industry Interview with Award Winning Affiliate Manager, Matt McWilliams
As a continuation to my “Getting to Know Performance Based Marketing” interview series, I asked award winning Affiliate…
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Shedding Some Light on the “Dark Side” of Performance Based Marketing
As part of shedding light on the “good” side of affiliate marketing, I think it’s important for merchants…