Industry Insights
5 Ways to Avoid Shopping Cart Abandonment
With the Holiday Season quickly approaching, performance marketers are already getting ready for a busy next few months. Merchants are preparing their sites for higher…
Industry Insights
Industry Insights
17 Reasons Internet Marketing Is In Trouble
I can’t tell you how often I hear how shady, scummy, and overall filled with unethical, sleazy people the affiliate marketing world has. Personally, it…
Industry Insights
Shareist Changing the Way Bloggers Profit
As an affiliate manager or merchant it’s important to be aware of different tools available to affiliates in their efforts to share information and monetize…
Industry Insights
Understanding Attribution 101
The conversation about who to attribute which sale to in the online world is an ongoing one. It’s extremely complex and there are an incredible…
Industry Insights
Basic PPC Best Practices for Affiliates
One of my colleagues and I got into a discussion about PPC basics for affiliates and affiliate managers because many seem to be dabbling in…
Industry Insights
LinkShare UK Closed for Security Alert – New Address
I had to laugh – talk about timing. I got an email this morning from Linkshare UK that announced the new location of their head…
Industry Insights
Kony2012 Campaign Changing History?
If you haven’t heard of Joseph Kony, you will extremely soon. On April 20th an underground army of child activists – some of them children…
Industry Insights
Essential “Need to Knows” for Affiliate Coupon Management
Earlier this month I had the opportunity to listen to Todd Crawford speak about coupon affiliate management at the Online Marketing Summit. He made some…
Affiliate Management
Industry Interview with Award Winning Affiliate Manager, Matt McWilliams
As a continuation to my “Getting to Know Performance Based Marketing” interview series, I asked award winning Affiliate Manager, Matt McWilliams, a few questions. In…
Industry Insights
Shedding Some Light on the “Dark Side” of Performance Based Marketing
As part of shedding light on the “good” side of affiliate marketing, I think it’s important for merchants out there to get a better understanding…