Affiliate Management
Why ShareaSale over Commission Junction, LinkShare or an In House Program?
I recently had a question from one of my new client’s web development team asking why we’d choose to work with Share-a-Sale over one of…
Sarah Bundy
Industry Insights
The Importance of Properly Planning your Brand
Yes, planning. We’ve heard it a million times. “If you fail to plan, plan on on failing”. It sounds cliche but the point is, it’s…
Affiliate Management
Skimlinks an Affiliate or Affiliate Network?
Recent Update (several months after original post) : there are several merchants and outsourced program managers who are complaining about Skimlinks being a sub-network and…
Affiliate Management
3 Tips for Attending Affiliate Summit West 2012
Affiliate Summit West 2012 is just around the corner and is the most anticipated affiliate marketing event of the year. This year’s Affiliate Summit will…
Industry Insights
7 Free Affiliate Recruitment Strategies That Work
I’m often asked what my top affiliate recruitment strategies are by new merchants coming into the affiliate marketing space. Depending on their budget, there are…
Affiliate Management
Affiliate Marketing in Canada: The Next Big Thing?
I had a bit of an epiphany this week after speaking with a US based affiliate who recently launched a website targeting Canadian buyers. This…
Industry Insights
5 Myths About Your Affiliates
There are several misconceptions that merchants have about their affiliates and their affiliate marketing programs. Here are 5 common myths I’ve come across over the…