Affiliate Marketing Terms, Definitions and Abbreviations – Part 3: Metrics and Key Performance Indicators (KPIs)
Affiliate Marketing is a complicated industry and the various terms used don’t make it easier. In part one…
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Affiliate Marketing Terms, Definitions and Abbreviations – Part 2: Common Affiliate Program Models
As a continuation from Part 1 of Affiliate Marketing Terms, Definitions and Abbreviations today we look at what…
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Affiliate Marketing Terms, Definitions and Abbreviations – Part 1: Key Players
Affiliate marketing can be incredibly complicated, especially when throwing around various industry terms, slang and abbreviations. Here are…
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Performance Marketing vs Affiliate Marketing Part 2
A few days ago I posted an article originally titled “Performance Marketing is NOT Affiliate Marketing“, however it…
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Is There a Market for Affiliate Marketing in China?
I had three very interesting phone calls last week from completely different people asking me about affiliate marketing…
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Performance Marketing vs. Affiliate Marketing
What is performance marketing? What is what we refer to as “Affiliate Marketing”? To me, Performance Marketing is…
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Why Impact Radius is Impacting Tracking
An integrated marketing suite. That’s what they are. They are an affiliate marketing platform, tag management system, media…
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Gary Vaynerchuk on Social and Mobile in Performance Marketing
Wow. How many of you have heard Gary Vaynerchuk (@garyvee) speak in person? I hadn’t until yesterday and…
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Carolyn Kmet (formerly of Groupon) Joins All Inclusive Marketing as New VP of Performance Marketing
I couldn’t be more thrilled to announce that Carolyn Tang Kmet is joining All Inclusive Marketing as our…
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Affiliate Management Days Ft Lauderdale Ticket Sales
It’s the last two days to get the early bird pricing on the Affiliate Management Days conference for…