The most resilient and innovative companies understand that partnerships are not just a “nice to have”, they’re a critical driver of growth. That’s why it takes…
Influence is the new currency Non-celebrity digital influencers have grown from casual content creators into powerful cultural and commercial forces over the last few years.…
Did you know that, according to PartnerStack’s Women in SaaS 2025 Report, 84% of women surveyed contribute directly to revenue growth at their companies –…
In 2024, the global influencer marketing industry was valued at approximately $24 billion, reflecting its significant impact on consumer behavior and brand promotion. What’s even…
In today’s world, where everyone is competing for attention online and audiences growing tired of the endless stream of ads, cutting through the noise has…
Affiliate marketing has come a long way since its early days. Once seen as a tactic for driving a small portion of bottom-of-the-funnel conversions through…
A few years ago I worked with an incredibly brilliant young digital marketer named Adam Enfroy. He was the in-house digital marketing manager for BigCommerce…
What happens behind the scenes at AIM? Affiliate Program Management is not so simple. How do teams manage their affiliate and partnership marketing programs to…
As we approach the last two months of 2024, let’s look at the successes of Q4 2023 to incorporate emerging trends to maximize affiliate marketing…
B2B partnerships are undergoing a noteworthy transformation in business today. The integration of Artificial Intelligence (AI) and Machine Learning (ML) is revolutionizing how companies collaborate,…
