Industry Insights
How To Set Up an Affiliate Program Dream Team
One of my frequent readers asked a question of me I thought was a fabulous topic, and a much overlooked question by many. The question…
Sarah Bundy
Industry Insights
How To Group Your Affiliates for Success
This week the question, “What are the different affiliates types or groups you use to be successful in your programs?” was asked of me. Great…
Industry Insights
Affiliate Home Parties Create New Opportunities for Merchants
Over the weekend an affiliate friend of mine decided to try something new with some friends. One of my top performing affiliates over the past…
Affiliate Management
Affiliate Marketing Terms, Definitions and Abbreviations – Part 4: Functionality and Tools
Over the last two weeks I have been defining many of the commonly used terms in performance marketing. It can be overwhelming and confusing at…
Affiliate Management
Affiliate Marketing Terms, Definitions and Abbreviations – Part 3: Metrics and Key Performance Indicators (KPIs)
Affiliate Marketing is a complicated industry and the various terms used don’t make it easier. In part one of our Affiliate Marketing Terms, Definitions and…
Industry Insights
How Small Businesses Are Spending Time in Social Channels [INFOGRAPHIC]
People often wonder how their hours on Facebook, Twitter, Pinterest, Linked In and Google Plus compare to others. If you’re a small business owner you…
Affiliate Management
Affiliate Marketing Terms, Definitions and Abbreviations – Part 2: Common Affiliate Program Models
As a continuation from Part 1 of Affiliate Marketing Terms, Definitions and Abbreviations today we look at what the most common affiliate program models are.…
Affiliate Management
Affiliate Marketing Terms, Definitions and Abbreviations – Part 1: Key Players
Affiliate marketing can be incredibly complicated, especially when throwing around various industry terms, slang and abbreviations. Here are a few of the most commonly used…
Industry Insights
5 Questions and Answers with PMA’s Lisa Picarille
This week I interviewed Lisa Picarille of the Performance Marketing Association (PMA) of which I’m an active member on their Industry Advancement Council. I love…
Industry Insights
How Ready is Your Mobile Site for the Holidays?
Mobile is quickly becoming the new acquisition channel and some experts believe that by the end of 2013, 50% of your site traffic will come…