How to Effectively Reach & Engage Bloggers from #AMDays

It’s Day 2 of the new Affiliate Management Days conference and I’m stepping into a session called How to Effectively Reach & Engage Bloggers presented by Jenny Williams of Skimlinks.

Here are my major takeaways from this session:

  • Skimlinks has over 20,000 publishers that use the Skimlinks technology to help monetize their blogs and content sites leveraging “skim words”.
  • Who is a blogger? There are hundreds of thousands of blogs about every topic you can imagine (entrepreneurial bloggers, marketing bloggers, community bloggers, etc)
  • Bloggers are valuable because they create a huge long tail of influencers who can account for a large portion of your affiliate sales. 
  • You can use google analytics, Alexa, google alerts, competitor back links to find potential blogging partners
  • You can engage bloggers by matching your brands and target demographics, speaking to them like “people” vs a company
  • “Don’t just get in touch with us when you want something. Talk to us on Twitter, engage with us. Be kind to us. Have manners. Thats all we want”
  • The #1 influencer of a blogger is other blogs they read followed by conversation with their friends followed by the media.
  • 81% of bloggers use Facebook to promote their blog
  • Help amplify your bloggers by reposting articles that your bloggers have written about you. It helps you both.
  • Go beyond written content – Video blogs are becoming more and more popular. (ie: @HannahRoseKeys)
  • Feel bloggers with opportunities (ie: competitions, samples, unique codes, increased commission rates, tools such as widgets and store fronts, videos, high res jpegs, attractive banners, etc)
  • Not a lot of bloggers are tech savvy, so working with Skimlinks is a great solution for them to monetize their links
Bottom line I took from this session: there is a huge incremental sales opportunity working with bloggers, but be sure to give them tools, ammunition and a relationship if you hope to work with them successfully and really leverage their audience and skill sets.

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About Sarah Bundy

Sarah is a recognized digital marketing leader who is ranked in the Top 40 Digital Marketing Strategists and Top 25 Affiliate Marketing Bloggers of 2012, and is recognized by the New York Times as an expert in performance marketing. She has won over a dozen awards, is an international speaker and contributes to periodicals such as Feedfront Magazine and Small Business Trends. Sarah is the Founder & CEO of All Inclusive Marketing, a leading digital marketing agency known for delivering innovative, experience driven results that reach, engage and convert buyers online. Their clients range from e-commerce start ups to leading retail, travel and SaaS brands such as Norton Symantec, Southwest Vacations, and Dropbox, who want effective digital marketing strategy from innovative thought leaders.