Why Impact Radius is Impacting Tracking
An integrated marketing suite. That’s what they are. They are an affiliate marketing platform, tag management system, media measurement tool, pay per call solution and much much more. Why is this important to internet retailers? Because with their system you can make and save more money.
Here are 5 cool features Impact Radius has to offer.
1. Tag Management
One of Impact Radius’s main features is extensive and flexible tag management. You can add and remove tags anywhere you want. You can manage multiple affiliate networks within it so you don’t get hit by double pay outs. You can track re-targeting ads. You can track and measure all media. If your ad campaigns look anything like this then Impact Radius is right for you:
- Organic Google
- Affiliate Program
- PPC Ads
- Re-targeting Ads
- Email Campaigns
- Social Media Campaigns
- Shopping Feeds
The tagging system then calculates all your costs and ROI metrics in one place, plus it’s more accurate than Google analytics by correcting the discrepancies between marketing channels reported in analytics. It’s best to use both. Google analytics can’t capture the level and depth in accuracy that Impact Radius can. For example, analytics do not have rules that match up with your program terms in your affiliates program (ex. 30 day cookie period) and consequently do not accurately credit the affiliate channel, but can help give the user a better understanding of on site issues Impact Radius can’t.
2. Set Up Marketing Channels and Properly Measure Them
Impact Radius STARTS with accurate data tracking. They do not replace analytics, but they give you a stronger idea of how your marketing channels work outside of your website performance. You can set up rules within the platform specific to each channel, such as “I want to track click throughs with a 14 day window from this source”.
Merchants can credit affiliates properly based on rules set in the platform. This means you can create a system that says “if these two things happen, affiliate X gets paid” or “if these two things happen, I know to credit it to my re-targeting ads” or email campaigns, or SEO efforts and so on. Analytics alone is not able to understand that. This means, Impact Radius is all about successful attribution tracking down to every dollar spent.
3. Partner Management Solution
Impact Radius offers a lower cost tracking solution than most of the affiliate networks out there including CJ, Linkshare or Google Affiliate Network. For example, if you are paying out $100,000 per month in affiliate commissions, your network could be adding an additional 30% ($30,000) fee. Tracking those same partners on Impact Radius might only cost you $1,000 – $3,000 resulting in a significant cost savings. This allows you to then spend the savings on ad buys, hiring a good outsourced affiliate program manager, or put it back into profits.
Strategy Tip: Take your top 10% of affiliate performers driving 90% of your profits and work with them directly through Impact Radius instead of the network. You’ll get better tracking and at a much lower cost.
Impact Radius is generally 15-40% more accurate in affiliate tracking than other affiliate networks because of its unique tracking methodologies. It has the ability to cross check standard cookie tracking with “fingerprint” tracking which means sales are not lost when cookies are not set. For internet retailers, Impact Radius helps with coupon management as well. You can assign promo codes and set rules around them so coupon codes will stop getting credited to the wrong affiliates and people who should be credited for sales using an exclusive code regardless of the affiliate tracking link will get credited accordingly. Impact Radius coupon tracking also works in direct mail, social channels such as Facebook and Twitter and across any other touch point on or offline.
4. Attribution Reporting
Impact Radius shows the exact touch points associated with every sale, including every touch point within the affiliate marketing channels. For example, if Affiliate A is the first touch point, Affiliate B gets touched half way and Affiliate C closes the sale – you can model the media costs and sales revenues across all three partners so you get a more accurate representation of each partner’s contribution. This works across multiple channels and with every touch point, so you can assess the true cost of acquisition and which channel contributed the most value to the sale. By being able to determine your true CPA per touch point, you will be able to determine how and where to spend future marketing dollars for greater ROI.
5. Pay Per Call Solution
If you need an alternative to Ring Revenue for pay per call tracking, Impact Radius offers a tracking solution as well. If you’d like to use this within marketing channels where you are buying media, or within your own affiliate program, this will give you a complete integrated solution to track calls and sales from phone number tracking as well.
What’s the bottom line? if you need a fully comprehensive tool that allows you to track your efforts more accurately for smarter marketing and higher ROI then Impact Radius is it.