Start Your 2014 with Clear Purpose – Define Your Why!

 All Inclusive Marketing AIM DIGG Motto, Delight, Innovate, Grow, Giveback

2014 is here and to differentiate yourself and get ahead of the pack, its essential to know where you’re going and how to get there. In order to do that, every business needs to have  a clear purpose and goals, a reason for doing what they do that’s greater than themselves. It’s their “Why?”. One of the most useful TED Talks I’ve seen talked about what makes successful businesses, like Apple and Amazon, from the simple concept of starting with your “Why” first.

All Inclusive Marketing has the very clear purpose of pushing our industry forward and improving the lives of those around us. We do a ton of volunteer work for different boards, such as the Online Marketing Institute, The School of Internet Marketing and the Performance Marketing Association.

We work closely with our industry partners, clients, affiliates and team in order to ensure they are equipped with the proper tools and expertise they need to stay ahead and take a strong leadership role in what they do.

We contribute hours upon hours of content, videos, educational material, all for the  purpose of pushing this industry forward in the right direction and it falls entirely in line with our DIGG Motto: to Delight, Innovate, Grow and Give Back. Every decision we make in our business needs to fall into one or more of these categories. If it doesn’t, we don’t do it.

So in 2014, I ask you, what is your purpose? What is your WHY? What makes you and your company tick, the something that’s much bigger than just making money that fulfills what you do?

With that, and your eye on the ball of living and breathing your “why”, 2014 will be bound to hold great things for you too!


About Sarah Bundy

Sarah Bundy is the founder and CEO of All Inclusive Marketing, Canada’s leading full service affiliate management company, and Affiliate Management Trainers which offers personalized affiliate management training for Internet Retailers. Sarah has been recognized for several different awards, speaks at international industry events, contributes to periodicals such as Feedfront Magazine, Small Business Trends and Revenews.com, and leads the affiliate marketing department at the Online Marketing Institute. Sarah’s blog, SarahBundy.com has also been nominated for a Pinnacle award and has recently been listed in the top 25 Affiliate Marketing blogs in the world.

Comments

  1. Such a great company. I love this line: “If it doesn’t, we don’t do it.” I think about that as I’m producing content!

  2. Jared Mumford says:

    Another charged, purposeful kick-off to the year!

  3. Zhenya Beck says:

    Great perspective Sarah! World needs more companies like AIM. Thanks for all your help!

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