Category Archives: m-Commerce

Mobile Ad Network Evolution

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At the HasOffers Postback event held in Seattle this week, Fred Shu of Manage.com, Paul Cushman of Drawbridge, Hanno Fichtner of Applift, Paul Longhenry of Tapjoy and David Diaz of SponsorPay speak on the evolution of the mobile ad network. The panel covered where the market was in the mobile ad network space a year […]

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The New Mobile Publisher Army (HasOffers Postback Panel)

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At the HasOffers Postback event, mobile and attribution leaders gather to discuss the future of mobile performance marketing. On the panel is Cameron Stweard of HasOffers, Mattias Lesch of CROBO, Edan Portaro of USamp, John Cosgrove of Tapit, Florian Lehwarld of KissMyAds and Pepe Agell of Chartboost. The questions asked are around how customers, publishers […]

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HasOffers Event Pushes Mobile Performance Marketing Forward

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Definition of Postback from Wikipedia: “In the context of eCommerce, the term is used to describe a sales transaction notification from payment processors to the merchant’s affiliate system site. Specifically a web service written for an affiliate sales tracking software system for third-party merchant system to send or “POST” the data to. The term “Postback” is […]

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mCommerce and Digital Wallets in Performance Marketing

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This post was inspired by and during a session at the Performance Marketing Insights conference in NYC, presented by KeyNote Speaker of Forrester Research, Senior Analyst, Denee Carrington. Digital wallets will revolutionize the way consumers shop and pay for goods and services. Those who carry a mobile device will be your ‘always ready’ consumer, especially […]

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A Relationship First Approach to Mobile Marketing

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This is a live blog post from #OMSummit, Day Two. Presented by Respnsys. 5 Stages of Awareness  Normal Concentration Selective Alternating Divided Awareness to Action Attention > Interest > Desire > Action > Experience  > Loyalty How do you peek interest? It’s driven by relevancy: Immediacy Personaliztion Interpretation (how do you add value) Authenticity (how […]

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How Ready is Your Mobile Site for the Holidays?

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Mobile is quickly becoming the new acquisition channel and some experts believe that by the end of 2013, 50% of your site traffic will come from a mobile device. Google recognizes this trend and has already created search algorithms to bump your website higher in search results if you have a mobile-optimized website. According to […]

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