Category Archives: KPIs & Analytics

How to Master Consumer Engagement – Webinar with Laura Patterson

I recently did a webinar with consumer engagement expert, Laura Patterson, of Vision Edge Marketing, a company that improves and proves the value of marketing (online and offline) through data, analytics, metrics and marketing processes. Laura speaks at shows like the Online Marketing Summit, where we met early last year, and I was immediately captured […]

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Marketing Alignment with Business Outcomes: Keys to a Solid Dashboard

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Live blog post from the Online Marketing Summit –  Day 1 #OMSummit. Presented by Laura Patterson, VisionEdge Marketing. Author of Marketing Metrics in Action – Creating a Performance Driven Marketing Organization. (Editors Note: Sorry about any spacing issues. They will be fixed) Why Companies Invest in Marketing Acquire more of something faster and less expensively (higher ROI) […]

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