Category Archives: Industry News

Industry Changes and Opportunities – An Interview with ShareASale Founder Brian Littleton

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One of the things I find most exciting about the performance marketing industry is how it is always changing, and how that change creates new and diverse opportunities. This week I had the pleasure of interviewing President and CEO of ShareASale, Brian Littleton on the subject. Sarah: What are the major industry changes you’ve seen […]

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Carolyn Kmet (formerly of Groupon) Joins All Inclusive Marketing as New VP of Performance Marketing

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I couldn’t be more thrilled to announce that Carolyn Tang Kmet is joining All Inclusive Marketing as our new VP of Performance Marketing starting October 15, 2012! Carolyn and I have been friends for a few years, and she is one of the people who has stood out as an industry star since the beginning. […]

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Share-A-Sale’s New Leap Frog Feature Good News for Merchants and Affiliates

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A little insider information allowed me a sneak peak at Share-A-Sale’s new feature they call “Leap Frogging” which every merchant in Share-A-Sale needs to know about. This is great news for both merchants and affiliates for the reasons described below. In a nutshell, merchants can now submit tickets to have custom tracking set up that […]

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Marissa Mayer Yahoo’s New CEO on Finding Balance

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I never heard of Marissa Mayer until yesterday when she was announced Yahoo’s new CEO. Intrigued by her picture – being young, pretty and feminine – I started to read more about her and watch some of her interviews. What I find interesting and incredibly inspiring about Marissa is how much she has accomplished at […]

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17 Reasons Internet Marketing Is In Trouble

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I can’t tell you how often I hear how shady, scummy, and overall filled with unethical, sleazy people the affiliate marketing world has. Personally, it drives me crazy. There are a TON of awesome people in this industry – thousands of them. Possibly HUNDREDS of thousands of them, yet somehow the world still thinks we’re […]

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Performance Horizon Group Wins ‘Best New Entrant’ at 2012 Performance Marketing Awards

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A few weeks ago I wrote a post called  “What is ExactView Affiliate Management Tracking Technology?” that outlined the incredible new technology of Performance Horizon Group and how it might change how merchants and internet retailers manage their online marketing programs. A press release recently released explains how and why Performance Horizon Group’s advanced affiliate […]

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