Category Archives: Industry Definitions

Understanding EPC – 1 Click, 100 Clicks or 1000 Clicks?

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With so many terms and variations used in performance marketing there continues to be confusion in the space. With metrics measuring ROAS, CRM, CTR, CPC, PPC and so many more, the terms used to describe EPC in affiliate marketing, or Earnings Per Click, is no exception. EPC is one of the most important metrics both […]

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Affiliate Marketing Terms, Definitions and Abbreviations – Part 4: Functionality and Tools

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Over the last two weeks I have been defining many of the commonly used terms in  performance marketing. It can be overwhelming and confusing at times, so understanding the key terms will help ease your experience and effectiveness in this industry. In part one we looked at the key players in performance marketing, in part […]

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Affiliate Marketing Terms, Definitions and Abbreviations – Part 3: Metrics and Key Performance Indicators (KPIs)

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Affiliate Marketing is a complicated industry and the various terms used don’t make it easier. In part one of our Affiliate Marketing Terms, Definitions and Abbreviations we talked about key players in the performance marketing space. In part two, we define the various affiliate marketing models that exist. This next section takes a look at […]

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Affiliate Marketing Terms, Definitions and Abbreviations – Part 2: Common Affiliate Program Models

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As a continuation from Part 1 of Affiliate Marketing Terms, Definitions and Abbreviations today we look at what the most common affiliate program models are. Common Affiliate Program Models CPA – Cost Per Acquisition This is a term used to describe the action of acquiring a new customer. CPA can be used to describe a […]

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Affiliate Marketing Terms, Definitions and Abbreviations – Part 1: Key Players

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Affiliate marketing can be incredibly complicated, especially when throwing around various industry terms, slang and abbreviations. Here are a few of the most commonly used / seen terms and expressions used in the affiliate marketing space.   Key Players Before we get into defining commonly used terms, it’s important to point out who the key […]

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