Category Archives: Attribution

Improve Your Attribution Strategy and Keep Up With Your Customers

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Are you an affiliate marketer looking to grow your search, affiliate marketing and attribution strategy? Do you want to drive consistent profitable sales growth for your business, and learn from the top online marketing experts? Welcome to the Digital Strategy Insights podcast brought to you by All Inclusive Marketing, hosted by Sarah Bundy. Attribution tracking […]

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Attribution Today: What Advertisers Need to Know

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Studying 11 different advertisers in the retail sector, here are some common “how to” best practices around attribution tracking strategy and execution: Approaches: Last click (still dominant) Algorithmic First click Hybrid model What’s included in the attribution model? Paid search/display Organic / non paid / social Affiliate / referral Attribution timeframes commonly tracked: 30 mins […]

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Tag Management and the 5 Gears of Marketing Velocity

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This is a live blog post from the Online Marketing Summit (#OMSummit) – Presented by Erik Bratt , VP Marketing of Tealium What are tags? A “Tag” is a javascrip code that allows you to integrate third party serves into your digital platform. The average enterprise web site has 14 different vendor tags!. Tags are […]

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Understanding Attribution 101

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The conversation about who to attribute which sale to  in the online world is an ongoing one. It’s extremely complex and there are an incredible amount of variables to consider, not to mention how to understand of the data once it’s properly collected. Not only do we need to consider different affiliates (especially if you […]

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