What is performance marketing? What is what we refer to as “Affiliate Marketing”? To me, Performance Marketing is just that: Performance. What is performance? By definition it’s the execution or accomplishment of work, acts, feats, etc. That means that just being “associated” or “affiliated” with someone does not equal true performance or true value. By signing up for every known brand then trademark […]Read More..
Category Archives: Affiliate Myths
I had a question asked of me last week that kind of stunned me. An affiliate friend of mine who used to be one of my top performing affiliates a few years ago asked me “Sarah, be honest with me, is affiliate marketing dead?” What? I was shocked! I’ve watched millions of dollars being made […]Read More..
There are several misconceptions that merchants have about their affiliates and their affiliate marketing programs. Here are 5 common myths I’ve come across over the years. 1. Affiliates Work for You Affiliates work WITH you, not for you. They work for themselves. Many merchants have the mentality that affiliates are their employees or subcontractors. They […]Read More..