Category Archives: Affiliate Management Strategies

How To Improve Your Affiliate Marketing by Attending Affiliate Summit

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If you want to improve your digital strategy as an affiliate marketer, exponentially grow your profits for you and your business, then this podcast is for you. Learn from the online marketing elite to reach your growth goals. Welcome to the Digital Strategy Insights podcast with your host Sarah Bundy, founder and CEO of All […]

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Affiliate Management Days 2014 A Huge Success

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It shocks me to this day that every affiliate manager on the planet is not flocking to Affiliate Management Days first chance they get. Some of the worlds biggest brands and most brilliant minds come together to share their expertise, network in an intimate setting and grow their skill sets together from an affiliate management […]

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How To Remove the Reliance on Incentive Sites

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Of the 9 Billion pound per year affiliate marketing industry in the UK: 31% comes from cashback sites 17% comes from coupon sites 17% comes from loyalty /reward sites The difference come from: Price comparison Paid search Content Other (such as email marketing) So how do we remove the reliance on incentive sites? Here are […]

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Developing and Implementing an Affiliate Marketing Calendar

This is a live blog post from an #AMDays session presented by Karen Garcia of GTO Management. It doesn’t matter what size company you work at, a simple marketing calendar can be your digital helpers and reminder for planning and executing a consistent marketing strategy for your company or client. A Solid Calendar reduces stress, […]

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Understanding the Value of the Affiliate Channel

This is a live blog post from AffiliateManagementDays.com how in San Francisco. This session is presented by Kevin Edwards of Affiliate Window. The question – how do I measure the value? Where we’ve come from and where we’re going. Are coupon affiliates goal hangers? Am I paying for sales I already had? The term “incremental” […]

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How To Set Up an Affiliate Program Dream Team

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One of my frequent readers asked a question of me I thought was a fabulous topic, and a much overlooked question by many. The question was “How do you set up an effective affiliate / or performance marketing team? What positions do you feel are vital?” Great, question! Thanks for asking it. The best affiliate […]

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How To Group Your Affiliates for Success

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This week the question, “What are the different affiliates types or groups you use to be successful in your programs?” was asked of me. Great question. Although there is no “standard” answer since many businesses have their own definition and breakdown of affiliates, here are my personal 17 key affiliate types and groups that help […]

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Essential “Need to Knows” for Affiliate Coupon Management

Earlier this month I had the opportunity to listen to Todd Crawford speak about coupon affiliate management at the Online Marketing Summit. He made some really great points. Here are my immediate takeaways: A Few Top Coupon / Loyalty Affiliates: Offers.com Shopathome.com Cheapsally.com Bradsdeals.com Clickdeals.com Dealtaker.com Couponsurfer.com Mrrebates.com Deals.com Savings.com CouponCabin.com Amazing-Bargains.com RetailMeNot.com

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