Category Archives: Exclusive Interviews

Exclusive Interview: Tricia Meyer Comments Black Friday / Cyber Monday Results

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With some of the hottest sales days of the year just passing us and Affiliate Summit West just around the corner, I wanted to get some insight from one of our industry veterans on how Black Friday / Cyber Monday sales went from an affiliate perspective, what challenges the industry is facing going into 2014, […]

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Exclusive Interview with SEO & Affiliate Marketing Legend, Rae “SugarRae” Hoffman

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I recently had the privilege of spending some personal time with SEO and Performance Marketing legend, Rae “SugarRae” Hoffman of PushFire. I wanted to get to know her more, having watched her over the last few years, reading her blog and admiring the woman she is, both as a mother and a business owner. She […]

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Exclusive Interview with A4U on New Performance Marketing Insights Conference

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With Europe’s largest and most powerful affiliate community coming to North America next week with the premier of their new Performance Marketing Insights Conference, I wanted to find out more about their move to the US. Below is a Q&A they generously allowed me in an exclusive interview. Q: Please tell me a about A4u’s […]

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5 Questions and Answers with PMA’s Lisa Picarille

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This week I interviewed Lisa Picarille of the Performance Marketing Association (PMA) of which I’m an active member on their Industry Advancement Council. I love being part of a community of thought leaders and industry advocates who are trying to make a positive difference in the affiliate marketing space. Here are 5 Q&A’s I sent […]

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Exclusive Interview with PMA Founder, Rebecca Madigan

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I recently had the pleasure of speaking with Rebecca Madigan, founder of the Performance Marketing Association. We had never met even though we’ve both been in the industry for years and seen each others’ names often. After reaching out via Facebook we connected and got to chat. She’s an incredible lady and has such a keen […]

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Exclusive Interview with Shareasale’s Brian Littleton

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  There are a few people in this industry that I love. Brian Littleton, Founder and President of Shareasale is one of them. Despite his incredibly hectic schedule, he allowed me time to ask him some questions to help us understand him more as a person and reflect on a few key issues faced by […]

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AFFILIATE MARKETING EXCLUSIVE: Personal Interview with Shawn Collins

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I recently had the privilege of an exclusive interview with Shawn Collins for my blog. Shawn has touched so many people in this industry and his work continues to set the bar for leadership and influence in productive and ethical affiliate marketing practices. Watch the exclusive video interview with Affiliate Marketing Expert, Shawn Collins Shawn’s […]

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Industry Interview with Award Winning Affiliate Manager, Matt McWilliams

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As a continuation to my “Getting to Know Performance Based Marketing” interview series, I asked award winning Affiliate Manager, Matt McWilliams, a few questions. In his responses are some great points and tips for new merchants coming into the space. Q:   How did you get into the Affiliate Marketing industry? “Everyone seems to have […]

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Shedding Some Light on the “Dark Side” of Performance Based Marketing

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As part of shedding light on the “good” side of affiliate marketing, I think it’s important for merchants out there to get a better understanding of the different types of affiliates including who they are, what they do and how they think. Too many people assume affiliate marketing is about “get rich quick”, multilevel marketing, […]

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